"We become what we behold. We shape our tools, and thereafter our tools shape us."
- Marshall McLuhan
"The ear favours no particular “point of view.”We are enveloped by sound.It forms a seamless web around us.We say, “Music shall fill the air.” We never say, “Music shall fill a particular segment of th..."
"Students of media are persistently attacked as evaders, idly concentrating on means or processes rather than on 'substance'. The dramatic and rapid changes of 'substance' elude these accusers. Surviva..."
"In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same."
"All words, in every language, are metaphors."
"I don't necessarily agree with everything that I say."
"Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Subrational beings have no means of achie..."
"Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion, by primordial intuition, by terror. Speech is a social..."
"The wheel… is an extension of the foot. The book… is an extension of the eye…Clothing, an extension of the skin…Electric circuitry, an extension of the central nervous system."
"Our technology forces us to live mythically"