"Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE."
- Malcolm Gladwell
"Senses will lie as dreams wake. You are not on solid ground. Don't look down."
- Brian McGreevy
"She looked at the produce stalls, a row of jewels in a case, the colors more subtle in the winter, a Pantone display consisting only of greens, without the raspberries and plums of summer, the pumpkin..."
- Erica Bauermeister
"Intermittently she caught the gist of his sentences and supplied the rest from her subconscious, as one picks up the striking of a clock in the middle with only the rhythm of the first uncounted strok..."
- F. Scott Fitzgerald
"That's the secret - to distract the senses. Have I told you my theory about them? I think that our sight, smell, taste, touch, hearing are all calibrated for the enjoyment of a perfect world. But sinc..."
- Rohinton Mistry
"Sensible brands lend themselves to all of the senses."
- Ryan Lilly
"It was as if I had only just been able to see colours and shapes for the first time. I was so enthralled with the buttons on Lestat's black coat that I looked at nothing else for a long time."
- Anne Rice
"Vanity dulls the senses."
- Nadja Sam
"I'll remember your apocalypse if you'll remember mineIt will be a holiday of the senses"
- Eric Gamalinda