"I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist."
- Chris Murray
"Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill."
"Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid."
"Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me."
"If what you sell doesn’t help me then why are you knocking on my door?"
"We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done."
"Ignore the people who say that the sales industry needs to become professionalised: it already has."
"For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past."
"If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed."
"If you don’t earn their trust at the beginning, they sure as hell won’t trust you with their money at the end."