"In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing."
- Steve Krug
"Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel."
"And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some pe..."