"Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human sp..."
- Laura Busche
"Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audie..."
"Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive d..."
"Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners."
"I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative univ..."
"So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence."
"Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself."
"Brands play in an exciting sandbox of symbolic meanings."
"People change, and so do their aspirations, and so should brands."
"Make sure you test your brand story’s recipe with whomever you’re cooking it for."