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"Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true."

- Jonah Lehrer

truthproofideasscientific-method

"How do we regulate our emotions? The answer is surprisingly simple: by thinking about them. The prefrontal cortex allows each of us to contemplate his or her own mind, a talent psychologists call meta..."

- Jonah Lehrer

psychology

"A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric..."

- Jonah Lehrer

psychology

"Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic."

- Jonah Lehrer

creativitycreate

"Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is the power of surprise. After hearing someone shout out an e..."

- Jonah Lehrer

creativityunderstandingassumptionsdissentsurprisenew-perspectives

"The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.... [W]hen the composition of the group is right—enough people with differe..."

- Jonah Lehrer

creativityunpredictabilityperspectivesdiscussionsconversationsfrictionbrainstorminggroupsgroup-dynamics

"We see them most when we are o nnthe outside looking in"

- Jonah Lehrer

inspirationimaginationcreativitywriterseditors

"Money chases good ideas"

- Jonah Lehrer

creativityentrepreneurshipinvestment

"Every creative journey begins with a problem. It starts with a feeling of frustration, the dull ache of not being able to find the answer. We have worked hard, but we've hit the wall. We have no idea ..."

- Jonah Lehrer

creativitydetermination

"...the imagination is unleashed by constraints. You break out of the box by stepping into shackles."

- Jonah Lehrer

imaginationcreativitylimitationsconstraints
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