"I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language."
- David Ogilvy
"Sound an alarm! Advertising, not deals, builds brands."
"Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one."
"The best ideas come as jokes. Make your thinking as funny as possible."
"If it doesn't sell it isn't creative."
"The consumer is not a moron. She's your wife."
"The consumer is not a moron she is your wife."