"Money does not buy you happiness, but lack of money certainly buys you misery."
- Daniel Kahneman
"A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this ..."
"We all care intensely for the narrative of our own life and very much want it to be a good story, with a decent hero."
"The world makes much less sense than you think. The coherence comes mostly from the way your mind works."
"...the characters are useful because of some quirks of our minds, yours and mine. A sentence is understood more easily if it describes what an agent (system 2) does than if it describes what something..."
"The premise of this book is that it is easier to recognize other people's mistakes than our own."
"Characteristics of System 1: • generates impressions, feelings, and inclinations; when endorsed by System 2 these become beliefs, attitudes, and intentions • operates automatically and quickly, with l..."
"You think with your body, not with your brain."
"If you care about being thought credible and intelligent, do not use complex language where simpler language will do. My Princeton colleague Danny Oppenheimer refuted a myth prevalent among undergradu..."
"The law (of least effort) asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action. In the economy of action, effort ..."