"If your culture is how you do business internally, your brand is what people believe about you externally."
- Amber Hurdle
"You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself."
"You’ve got to get your team to not only understand your company brand, but also to understand their personal brand."
"Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed."
"Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands."
"Train your new employee properly. Sounds so obvious, and yet it often doesn’t happen."
"Treat your employees like you would want to be treated if you were an employee."
"Customer service has everything to do with consistency, systems, training, and the habits you and your team create."
"Your company culture is made up of the family rules ofyour business that establish consistent expectations among all."
"When you create a company culture, you are drawing your lines in the sand for you, first & then for anyone else who does business with you."